How do we get a formula for success? The best guide to this is natural selection. Darwin’s theory of evolution states that natural selection determines the success of a certain entities and the elimination of others.
So the operating environment, will enable and select the most adaptive candidate to it, to succeed. The unsuccessful can linger around, evolve or die off.
In “Who Says Elephants Can’t Dance”, Lou Gerstner shows how he turned around IBM from a failing product company to be a services integration company. Read the book. Its an excellent case study of what needs to be done to evolve and adapt to a changed operating environment. Another book on a similar topic is “When Giants Learn To Dance” by Rosabeth Moss Kanter. Innovation from the 1990’s. And we still continue to innovate today. Or evolve?
There are certain patterns for business success. Business schools call it frameworks, or business models. Research at universities and businesses give rise to such frameworks and models. At universities, its called a research paper, and published in journals. Like Maslow’s Hierarchy of Needs. At businesses, its called lessons learned or best of breed. Like learning from Facebook’s mistakes.
To discover new patterns, we use predictive analytics. Create a flow. Test it. See what gets you the desired results. Rinse, repeat, calibrate tighter. Some may call the MVP process.
Time permitting, I should be adding one new article a month in this section. Do sign up to be notified of new findings in marketing.
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